Clear, Persuasive Copy for Purpose-Driven Brands

I’m a copywriter specializing in ecommerce brands. I write to help brands connect with their audience in a way that feels natural, human, and persuasive without pressure.

My interest in communication started from reading sales and psychology books in my free time. I love understanding what makes people pay attention and what inspires them to act. Right now, I’m reading Influence: The Psychology of Persuasion by Robert Cialdini, and I actively apply these principles in the way I write and structure messages.

Before copywriting, I worked short holiday jobs in retail and hospitality. Those experiences taught me how people think when they are making purchasing decisions, what makes them hesitate, and what helps them feel confident. I bring that same awareness to the brands I write for: clarity, empathy, and trust-building.

Outside of work, I enjoy reading, journaling, and staying active. I like quiet spaces where ideas come easily and long walks where I can think through projects. Copywriting isn’t just a job for me. It’s something I genuinely enjoy practicing and improving every day.

Services I offer:

- Email sequences and newsletters
- Product descriptions that feel natural and persuasive
- Website and landing page copy
- Social media messaging

If you want copy that connects with your audience and supports long-term loyalty, I’d be glad to work with you.

Work Terms

Monday to Friday: 9 AM – 5 PM (SAST / South Africa Standard Time)
Occasional weekend availability with prior notice

Payment Terms:
Hourly or fixed-rate projects welcome

Invoices sent weekly (or per milestone) depending on project scope

Preferred Communication:
Email and Guru Messages

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