"Because All Marketing Is Not Created Equal"
Steve Pike is a veteran of the cola wars….and the hotel wars, the cookie wars, and other intensely competitive arenas. He has managed a full array of marketing and sales responsibilities with Fortune 100 companies such as Pepsi, Holiday Inn, and Nabisco, as well as with midsize companies and small agencies. Steve understands what PikeMarketing must bring to clients: intelligent planning, compelling programs, and tight execution.
Among his accomplishments, Steve has launched more than a dozen new products- and, in one case, built a start-up division to $75M annual sales. He developed a new brand image TV campaign that drove awareness +13% during the first six months on air. He knows how to use research to find opportunities and to craft communications. Steve has solid understanding of trade practices, merchandising, pricing, and the importance of packaging. Two of his fully integrated promotional campaigns won Best-Of-The-Year awards in different industries.
Steve holds a degree from the Wharton School.
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