Generate business values through Digital Marketing

I have over 13+ Years of Digital Marketing Experience in B2B & B2C

Particularly specialize marketing in Asia

Experience:-

Director Marketing Solutions
March 2017 - Present
My key role is to bridge the technology and business by developing a thorough understanding of the clients’ marketing automation objective, challenges, and infrastructure to develop strategic marketing automation solution framework based on Marketo or Eloqua platform. A typical solution could be a) Improve email marketing conversion rate, b) Improve conversion rate of cold leads to MQL, c) Develop lead nurture/engagement tracks/life cycle marketing program, d) Develop a lead scoring model, e) Ability to forecast sales pipeline, f) Analytics & Insights Recommendation. Critical understanding of clients’ challenges/objectives, knowledge of marketing automation platforms, presentation skills, speed are significant to be successful in this role


Regional Digital Marketing Manager - Asia, Middle East & Africa | TNT Express

My role is to support organization’s strategy to capture SME market share by generating online sales. I focused on strengthening the Regional digital infrastructure such as E-Commerce platform, Website, Microsite, Smartphone Apps, Content Hub and Tech stack comprising marketing automation, email deliverability tool, SEO tools, CMS, DMP, DSP, ad server analytics & predictive modeler. Secondly, focused on data-driven life cycle marketing campaigns on Paid, Owned and Earned media to target, engage, nurture and convert different customer segments. The role required extensive collaboration with the global, regional and in-country teams. A notable contribution to the top line, number of newly acquired customers, lowering marketing cost, cross-functional coordination, bold & critical decision making are significant to be successful in this role.

Work Terms

Communication: Skpye/Email

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