brand strategy/marketing skills/professional translation/Chinese consumer insights
Since graduating, I have been able to work in teams with diverse talents and backgrounds that have sharpened my sense of wonder. I started my career in consumer research, where I built my solid foundation for my future career. I gained rich consumer insights and implemented them into brand strategy later on. I used to work as key strategic planner for Zespri brand to develop market concepts and communication strategies in China. I also successfully helped several brands to enter into Chinese markets and rebrand the existing brands. After working in multinationals and dealing with international clients like P&G, Uniliver, GSK, and Mars in Shanghai for more than 5 years, I have equipped myself with global insights, sharp analytical skills and strong communication skills, among other abilities.
prefer marketing related jobs/freelancer/remote work/work from home