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Skills

  • Backgrounds
  • Brand Development
  • Chinese Translation
  • Consumer Insight Generation
  • Consumer Marketing
  • Creative
  • Creative Strategy
  • Marketing
  • Marketing Research And Plans
  • Research
  • Skill
  • Sound Production
  • Storyboarding
  • Strategy
  • Translation

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Services

  • brand strategic planner

    $50/hr Starting at $200 Ongoing

    Dedicated Resource

    Solid experience/background within consumer research Excellent insights delivery & strong ability to shape strategy Specialized in new brand market entry strategy/market decision Integrated marketing...

    BackgroundsBrand DevelopmentChinese TranslationConsumer Insight GenerationConsumer Marketing

About

brand strategy/marketing skills/professional translation/Chinese consumer insights

Since graduating, I have been able to work in teams with diverse talents and backgrounds that have sharpened my sense of wonder. I started my career in consumer research, where I built my solid foundation for my future career. I gained rich consumer insights and implemented them into brand strategy later on. I used to work as key strategic planner for Zespri brand to develop market concepts and communication strategies in China. I also successfully helped several brands to enter into Chinese markets and rebrand the existing brands. After working in multinationals and dealing with international clients like P&G, Uniliver, GSK, and Mars in Shanghai for more than 5 years, I have equipped myself with global insights, sharp analytical skills and strong communication skills, among other abilities.

Work Terms

prefer marketing related jobs/freelancer/remote work/work from home