Swiss Army Knife for Marketing Automation and CRM
Marketing Automation Expert, Software Engineer and Systems Architect specialized in integrating enterprise Marketing Automation and CRM systems: Salesforce - Marketo to enable Account-Based Marketing (ABM).
Having strong composite of professional experience from Silicon Valley, superb coding skills, academic excellence and Can-Do personality, I am a Swiss Army Knife for Marketing Automation and CRM.
* Marketo Certified Expert
* Dell Boomi Certified Process Developer
* 10+ years of professional experience; exclusively Systems Integration - Marketing Automation for SaaS, DaaS and DBaaS companies and enterprises in Silicon Valley and recently Washington DC area.
In addition to Marketing Systems Architecture and implementing integrations, I have been involved in corporate projects and consultations including but not limited to:
- Marketing Automation best-practices and integration with CRM and BI systems (Marketo, Salesforce, LinkedIn Lead Accelerator, Informatica, RingLead, DataSheild, Gainsight, DemandBase, Birst)
- ABM and Real-Time Personalization (RTP)
- SiriusDecisions Demand Waterfall and Lead Life-cycle modeling
- Email Marketing management and optimization, CASL, CAN-SPAM
- Inbound Marketing, and Lead Nurturing
- Apache Velocity scripting for dynamic content
- Webhooks, APIs: REST, SOAP, OAuth
- ETL tools, Dell Boomi
- SEO and SEM, Google Analytics
- Lead Scoring optimization, Lead Routing strategies
- Landing Page and Form optimization, A/B testing
- Project Management with Podio, Mingle, Atlassian JIRA, and Basecamp
Moreover, I have proven track of combining marketing automation best-practices with social network marketing strategies, and projecting multi-touch Marketing Programs/Projects ROI. Simultaneously, my entrepreneurial approach to businesses makes me comfortable in mixing different disciplines and practices. I am constantly seeking to improve procedures within marketing departments, and I frequently come up with creative