Performance Marketing Lead | Turning Ad Spend Into Profitable Growth
Senior Performance Marketing Specialist & Paid Media Lead
With 5 years of dedicated digital marketing experience, I specialize in transforming advertising budgets into predictable, profitable revenue growth. My expertise spans the entire paid media ecosystem, combining advanced technical platform mastery with high-level team leadership to achieve your exact business goals—whether driving brand awareness, scaling high-quality traffic, or maximizing conversion objectives.
Over the past 4 years, I have engineered and scaled full-funnel performance campaigns across a highly sophisticated multi-channel layout: Meta (FB Ads Manager), Google Ads, TikTok Ads, Apple Search Ads, and enterprise-level programmatic buying via DV360. I don't just launch campaigns; I continuously monitor auction dynamics, refine audience architectures, and deploy data-backed optimizations to systematically lower customer acquisition costs (CAC) and maximize your return on ad spend (ROAS).
🚀 Core Competencies & Expertise
Advanced Paid Media Buying: 4 years of technical execution and structural campaign management across Meta, Google, TikTok, Apple Search Ads, and DV360.
Team Operations & Leadership: 3 years of experience mentoring, guiding, and managing both junior and senior media buyers, aligning team workflows to consistently hit aggressive client KPIs.
Client & Strategy Management: 2 years of high-level account management, serving as the primary growth partner to translate business goals into actionable digital frameworks.
Organic & Creative Integration: 1 year of direct social media content creation and engagement experience, giving me the unique ability to align technical media buying with high-retention visual assets.
Work Terms
Operating Procedure: Paid media campaigns are systematically structured, executed, and optimized using data-driven frameworks to hit specific conversion, traffic, or awareness KPIs.
Payment Preferences: Platforms-native escrow milestones must be 100% pre-funded before campaign architecture begins, with all direct network ad spend billed directly to the client's payment methods.
Turnaround Time: Standard technical setups, accounts audits, or creative deliverables are finalized within 3 to 5 business days upon receiving full platform and asset access.
Availability: Active optimization and campaign monitoring are conducted Monday through Friday, 9:00 AM to 6:00 PM (GMT+8 / Malaysia Time), excluding observed public holidays.
Communication Channels: Project updates, visual asset transfers, and strategic reporting are conducted exclusively through the platform's secure workplace messaging interface to maintain a transparent audit trail.
**Above all are negotiable, please do not hesitate to contact me