Whether You Think That You Can or Think That You Cannot, Ultimately, You'll be Correct With Your Assumption! Henry Ford
Consumer-based, strategic marketing executive, experienced in media strategy, buying and planning, national retail client and ad agency relationships. We are experts in preparing and developing win-win relationships for our media partners and clients and are also well known for our media negotiation skills. Valumax and Spectrum are also very well-versed in e-commerce, affinity/membership card strategy, brand equity, digital marketing, direct marketing, promotional strategies and consumer engagement (on both the traditional and digital sides).
In the next ten (10) years, or sooner, there will be a need to consolidate these two distinct groups of consumers in regard to digital (millennial) and traditional (baby boomer), who currently have the majority of expendable income and still clip coupons and read the daily newspaper in its printed form (in most cases). As media usage and technology changes, baby boomers and traditional media is being replaced by the new millennium, digital, real-time, non-brand-loyal consumer.
Our groups are committed to consolidating these two markets and finding "long-term", turnkey analytics and metrics measurements for re-marketing, consumer insights and other key findings that make this scenario (and its production and creative applications) a seamless, condensed and mutually beneficial experience for both consumers and our current and prospective clients
Founded: 1989
Meet the Team
-
Goofy
Social Director
-
Lovey
VP International Affairs
-
Speedy
VP Sales
-
Smiley
PR Director
Attachments (Click to Preview)
-
-