Turning brand identity into physical retail experiences.

I am a Retail Visual Merchandising and Display Designer with experience building brand environments from concept to execution. My work spans store display systems, window concepts, and trade show environments across fashion and lifestyle brands. I have led visual merchandising strategy during retail expansion phases, developing VM guidelines, category zoning frameworks, colour blocking systems, and planograms across 35 stores. My focus is on creating scalable systems that maintain brand clarity while supporting commercial growth. I approach retail with a balance of aesthetics and structure. I think in terms of hierarchy, customer psychology, and product visibility. Whether working on lingerie, footwear, or sustainable retail, I ensure the product remains the hero while the environment strengthens brand identity. My expertise includes: • Retail display strategy and store layout planning • Visual merchandising guidelines and SOP development • Window and campaign translation into physical retail • Trade show concept direction • Merchandise curation and focal zone creation • Prop, fixture, and mannequin selection • Planograms and multi store rollout support I work closely with agencies, vendors, and retail teams to ensure ideas translate accurately into built spaces. If you are looking to build structured, brand led retail environments that are both strategic and visually strong, I would be glad to collaborate.