Digital Marketing
Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing.
Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness
Monitoring the success of Social Media Campaigns through media analytics, KPIs and dashboards.
Assisting the company's business development team in developing proposals within the digital marketing segment.
Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.
Co-ordinated with Marketing and sales teams as well as key agency media partners to gather information towards anlaysing efficiency and Return on Investment (ROI) of all brand management events.
Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns.
Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates etc.,
Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost-per-click (CPC)
Well Verse in Email Marketing, SMM, SMO, Lead Generation