William McClain

Madison, Wisconsin, United States    Website

Yearly Stats: $0 Earned |

The guru of

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William McClain

Digital Content Marketing Strategist, Senior Writer, Editor

I am a highly experienced digital and traditional marketer, pairing bold creative with analytics-driven accountability. I’ve spent years creating stellar marketing content and multi-channel campaign experiences that boost lead counts, nurture prospects and generate sales.

BA, Journalism and Mass Communication -- University of Wisconsin, Madison

• 14 YEARS CONTENT MARKETING
• SENIOR-LEVEL COPYWRITING
• JOURNALISM, CREATIVE WRITING
• ANALYTICS (GOOGLE ANALYTICS, WEBTRENDS, SALESFORCE)
• EMAIL MARKETING (MAILCHIMP, EMMA, EXACT TARGET)
• SOCIAL MEDIA MARKETING
• SEO MANAGEMENT
• SEM CAMPAIGN CREATION, MANAGEMENT (GOOGLE ADWORDS)
• CRM (SALESFORCE)
• CMS (WORDPRESS, DRUPAL)

Former Clients Include:
• US Bank
• 3M
• Digital Air Strike
• City Pages
• Network Instruments (Viavi Solutions)
• Help Systems
• Bayard Advertising
• Institue for Supply Management

Tested Skills