Why You Should Hire Thumbnail Designers for Your Design Project
As a content creator, you need a skilled and experienced thumbnail designer to help you create stunning and engaging thumbnails for your podcast or YouTube channel. So, if you’re looking for ways to grow your content creation business, it’s important to have the right thumbnail designers in your corner.
What Is Thumbnail Design?
A thumbnail is a smaller version of a larger image or an image layout. It’s a smaller representation of a full-size image. Sometimes, a thumbnail is described as the preview image of the original image.
So, thumbnail design is the process of designing thumbnails that make it easier to manage groups of full-size images in an easy and eye-catching way. The smaller designs are easier to look at, especially for smartphone users, as their screens aren’t wide enough to accommodate large images.
The term ‘thumbnail design’ is commonly used in graphic design, photography, and videography where images come in different sizes and formats. When you’re designing brochures for your social media pages, you need to create thumbnails of the brochure layouts as an initial design step.
Why Do You Need Thumbnail Design for Your YouTube Channel?
A thumbnail will represent your YouTube video content on your channel as well as on YouTube and Google search results pages. Fortunately, YouTube allows you to develop custom video thumbnails for your channel.
These images are important because they help your audiences to find the videos or content they’re interested in without going through all your videos or images. Remember that there are many other YouTubers offering the same content as you, so you’re likely to lose your audience if your content is hard to discern.
You also need thumbnails for your online business, especially if your web pages have many images of products or brochures. Instead of cluttering your e-commerce site with large images and brochures, you should post thumbnails that will fit in small spaces and keep your site looking well-organized.
What Is the Best Thumbnail Design Process?
The right thumbnail design process entails several important steps that your designer must follow religiously. So, before you hire any thumbnail designers for your YouTube and content creation business, make sure they’re well-versed in this process.
First, your designer must understand the content you want to portray in your thumbnails so that they can accurately design YouTube images that present your intended content. They should also create thumbnails that will grab the attention of your target audience.
Remember that the main intention of creating thumbnails for your videos is to make your audience excited about the videos. Make sure the designers you hire can create images and design layouts from scratch or using templates.
Here are the main steps involved in this type of design:
Choosing Relevant Images
For your thumbnails to serve their purpose–grabbing the attention of your audience–they must portray relevant content. The images will act as demos of your videos, persuading your audience to click on the videos and watch them.
Creating thumbnails with content that your target audience relates with ensures that your audience relates with your brand. This is very important when you’re trying to build a brand on social media.
Choosing the Right Font Style for Your Thumbnails
Your thumbnails should reflect your brand. So, make sure your designers understand your brand’s font style and keep your thumbnails consistent with the aesthetic you’re going for.
Choosing a Fine Background
Your YouTube thumbnail should grab the attention of your audience and compel them to click on your videos. So, your final images should have the right color contrast. Your designer should pick the right background to create a fine color contrast.
The two main types of color contrasts used in thumbnail design are high contrast and low contrast. High contrast has two different colors like black and white, while low contrast includes two colors that are similar.
Optimizing for All Screens
When your designer is creating your thumbnails, they must keep in mind the fact that your target audiences use a variety of devices to watch your content, including laptops, TV screens, tablets, and smartphones. So, they must create responsive thumbnails that can be viewed on all these screens.
This includes choosing the right size for your thumbnails. Google recommends thumbnails with 1,280 by 720 pixels and a 16-to-9 aspect ratio. The most important thing is to ensure that your business thumbnails don’t look fuzzy in the preview.
How to Find a Good Thumbnail Designer
It’s important to choose a reliable and well-established freelance job site that takes time to screen its freelancers to ensure they have what it takes to design amazing content. With a platform like Guru, you’re assured of getting fully qualified, skilled, experienced, and trustworthy thumbnail design experts.
Make sure that you create a comprehensive job post that outlines the necessary skills, qualifications, and years of experience you’re looking for. This will encourage applicants who meet the criteria and design level you need to apply.
Luckily, Guru allows you to post a free job listing so that qualified, reliable candidates can come to you! If you’d rather do the research yourself, you can easily browse our extensive catalog of skilled freelancers. With all the available candidates on Guru, you’re sure to find the perfect designer for your business, no matter your project or budget!