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Sales & Marketing Analysis / Data / Strategy / Plans

Adobe Analytics, Dashboards, SQL, EXCEL

$70/hr Starting at $60


Hi, I’m Manisha Roy, a Senior Analytics Consultant and Dashboard Specialist with over 12 years of global experience helping businesses turn raw data into powerful, strategic decisions.I’ve worked with world-renowned companies including PepsiCo, Wella, HP, and the UK Government, delivering data insights, customer analytics, and performance dashboards that drive measurable business impact.My expertise lies in:SQL-based data analysis and automationAdobe Analytics, Power BI, Tableau, and Excel dashboard creationMarketing performance and customer journey analyticsData storytelling for C-level & executive leadershipScenario forecasting, pricing strategy, and campaign optimisationPowerPoint presentations with board-level impactI'm highly skilled in delivering dashboards and reports that actually influence decisions – not just visualise numbers. Whether you're a startup looking to understand your customers better, or an enterprise needing global performance frameworks, I can design and deliver the right solution.

Tools I Use Regularly:SQL, Power BI, Excel, Adobe Analytics, Tableau, Snowflake, Python, Databricks, PPT, Jira Industries I’ve Worked In:FMCG (PepsiCo, Wella)Government & Education (UK Department for Education)FinTech (KreditBee)SaaS & R&D (HP)I also have leadership experience managing cross-functional teams of 20+ analysts, engineers, and consultants across global markets.

Let’s connect if you need:

  • Executive dashboards that drive action

  • Help with Adobe Analytics or customer journey reporting

  • SQL-based reporting automation

  • Strategic insights or performance storytelling

  • Interim analytics leadership or data consulting

I take pride in delivering high-quality work on time, with a focus on value, clarity, and stakeholder alignment.

About

$70/hr Ongoing

Download Resume


Hi, I’m Manisha Roy, a Senior Analytics Consultant and Dashboard Specialist with over 12 years of global experience helping businesses turn raw data into powerful, strategic decisions.I’ve worked with world-renowned companies including PepsiCo, Wella, HP, and the UK Government, delivering data insights, customer analytics, and performance dashboards that drive measurable business impact.My expertise lies in:SQL-based data analysis and automationAdobe Analytics, Power BI, Tableau, and Excel dashboard creationMarketing performance and customer journey analyticsData storytelling for C-level & executive leadershipScenario forecasting, pricing strategy, and campaign optimisationPowerPoint presentations with board-level impactI'm highly skilled in delivering dashboards and reports that actually influence decisions – not just visualise numbers. Whether you're a startup looking to understand your customers better, or an enterprise needing global performance frameworks, I can design and deliver the right solution.

Tools I Use Regularly:SQL, Power BI, Excel, Adobe Analytics, Tableau, Snowflake, Python, Databricks, PPT, Jira Industries I’ve Worked In:FMCG (PepsiCo, Wella)Government & Education (UK Department for Education)FinTech (KreditBee)SaaS & R&D (HP)I also have leadership experience managing cross-functional teams of 20+ analysts, engineers, and consultants across global markets.

Let’s connect if you need:

  • Executive dashboards that drive action

  • Help with Adobe Analytics or customer journey reporting

  • SQL-based reporting automation

  • Strategic insights or performance storytelling

  • Interim analytics leadership or data consulting

I take pride in delivering high-quality work on time, with a focus on value, clarity, and stakeholder alignment.

Skills & Expertise

AB TestingAdobe AnalyticsAdobe SoftwareAnalyticsCompetitive AnalysisCompetitive PricingCustomer AnalysisDashboard DesignData CollectionFocus GroupsMarket SegmentingMarketing AnalyticsMicrosoft ExcelSQLStrategic Sales

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