Consulting as Creative Head for all media advertising, designing, brand building work and corporate identity with wealth of experience and expertise throughout all categories and verticals.
Creative, multitalented professional with artistic imagination, sharpness and sound decision-making abilities, passionate about leveraging innovative marketing strategies to provide organizations a strategic advantage. Distinction of taking up challenging assignments and emerging a winner.
Possess over 23 years of progressive experience donning senior leadership roles in Creative Direction, Brand Building, and Client Servicing across telecom, hospitality, retail, real estate, IT, healthcare, entertainment and government sector. Significantly impacted bottom line performance through well-crafted strategies aimed at demand generation, customer engagement and community building.
Proven track record of conceptualizing creative strategies, creating compelling content and crafting unique value propositions for pioneering products across media including digital, social, print, radio and TV. Well-honed skills in visualization, production, operation and management of ideas, themes and concepts. Recognized for managing multiple simultaneously occurring creative projects from concept to completion.
Ensure projects are delivered within defined cost, time and quality parameters. Promoted the use of latest design concepts and methodologies to deliver high quality work. Lead by example; nurture high performing creative teams that leave a lasting impact on consumers.
SKILLS
Brand Building
Creative Direction
Communication Management
Strategic Insights
Creative Strategist
Content Management
Media Planning Insights
Team Management
AWARDS
- Proud recipient of award at AdAsia for launch of Victorinox Swiss Army Knives.
- As a leader I have created many Award-Winning professionals while contributing to their career aspirations.
SIGNIFICANT CONTRIBUTIONS
Conceptualized and implemented winning campaigns for pioneering products and services. Notable among them are…
- India’s first cellular services (AT&T – Idea)
- Indi’s first luxury diesel car – Skoda VW Group
- India’s first color TV – Videocon, Toshiba
- India’s first washing machine – Videocon, National
- India’s first branded water cooler – Kenstar
- UN Face to Face Org – a gender equality portal
- TCS’s VCM Project portal
- Taj Group and Orchid Ecotel chain
- Saam Marathi – a Marathi TV Channel of Sakal Media Group.
Assisted clients across Telecom, Entertainment, Retail, Real Estate, Hospitality, IT, Heath Care, Education and Government to create winning marketing and communication strategies. Helped clients strengthen their presence in social media to reach the target audience.
Assisted organizations to conceptualize creative strategies and information architecture and develop digital solutions to strengthen their brand.
Worked with prime National and MNC Advertising agencies as National Creative Director with successful track record.