Internationally experienced marketing and sales leader proven to enhance brands and grow sales by developing and executing integrated solutions matched to audience and marketplace needs. Dedicated to customer success, client retention and team building. Expert and pioneer of agile methodology in all competencies of organizations. Consistent and verifiable sales growth.
• Increased same-store sales 180% year over year using strictly digital targeting; tripled loyalty signups during 6-month campaign
• Reduced cost per lead by 200% for a major midwestern university
• Measured 1% total market share growth for Fortune 500 company after 12 month campaign
• Double-digit sales increase for a building products manufacturer at big box retail during a 6 week targeted traditional and digital campaign
• Developed and launched brand strategies for organizations with over $15B in sales.
• Strong market knowledge including emerging market trends, specializing in grocery, building products, finance, automotive and retail. Expert in market research, including segmentation and journey-mapping and creating compelling, differentiating factors to achieve incremental growth in the marketplace for global brands. Leads organizations and executive leadership in innovation strategy development. Vast experience in both B2B and B2C, particularly with Big Box retail, finance, higher education, automotive and grocery.
• Guided multi-year program development from conceptualization through go-to-market and post launch metrics and analytics for household brands.
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