Hi, I’m Tuhin Banik, a Search Engineer and Search Scientist with over 15 years of experience in advanced SEO, AI-driven search optimization, and search algorithm research. I specialize in helping businesses improve their visibility across both traditional search engines and emerging AI-powered search ecosystems.
My expertise focuses on optimizing digital presence for platforms such as Google Search, Google SGE (Search Generative Experience), ChatGPT Search, Perplexity AI, and Bing Copilot. Through modern optimization frameworks like LLM SEO (Large Language Model Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Semantic SEO, I help brands become trusted sources for both search engines and AI models.
Currently, I serve as a Search Engineer & Scientist at ThatWare LLP, where I work on AI search optimization, semantic search architecture, and advanced search engineering strategies. My role involves researching search algorithms, analyzing ranking systems, and implementing scalable SEO frameworks that drive long-term organic growth.
Over the years, I have worked with startups, global brands, and enterprise companies, helping them achieve significant improvements in organic traffic, search authority, and revenue growth through strategic search optimization.
My core expertise includes AI SEO, LLM optimization, technical SEO, semantic SEO, entity-based optimization, knowledge graph development, advanced link building, and search data analytics. I also work extensively with industry tools such as Screaming Frog, Sitebulb, SEMrush, Ahrefs, Cora SEO, DeepCrawl, and Google Search Console.
In addition to implementation, I actively conduct research on search algorithms, AI search technologies, and information retrieval systems, including Python-based SEO experiments and analysis of Google patents to better understand how modern search systems evolve.
My approach combines data-driven strategies, technical expertise, and search engineering principles to help businesses build sustainable visibility in both search engines and AI-powered discovery platforms.
If you’re looking to grow organic traffic, strengthen search authority, and dominate both Google and AI search platforms, feel free to connect. I’m always open to discussing new ideas, collaborations, and innovative search strategies.