I am an expert in Amazon FBA PL products from start to end. I have most of the experience in big markets like US and UK where amazon analysis tools work. These tools help me analyzing data of our competitor products who is doing already well then we make our strategy to work on, sourcing Country : For Ranking our product we do keyword research for listing creation and optimization. Running Amazon PPC Campaign we can rank out product Free giveaways help to increase sales velocity at the start. for maintaining them we use PPC until we start getting organic orders. Share your thaugts I will give you best suggestion on it. Is it your strategy workable will save your cost? Don't hesitate to dicuss.