High ACOS is never a bidding problem. It is a structure problem. I fix the structure.
Most Amazon sellers running PPC are losing money in four places they never check — wrong match types running together, Auto campaigns spending on irrelevant terms for weeks, Product Pages placement eating 30 to 40% of budget at 2% CVR, and no negative keyword process draining budget daily.
Here is exactly what my audit covers:
Campaign structure review — checking if Auto, Exact, Phrase and Broad are separated correctly. Auto discovers. Exact converts. Mixing match types inside one campaign destroys data and wastes budget.
Search term report analysis — pulling every search term that received clicks, identifying irrelevant terms, adding Negative Exact to stop bleeding immediately. Most accounts have 20 to 50 wasteful terms running unchecked.
Placement optimization — reviewing Top of Search vs Product Pages vs Rest of Search split. If Product Pages ACOS is 2x your target I reduce it to zero and redirect budget to Top of Search where buyers convert.
Bid management — raising bids on keywords under 25% ACOS, holding between 25 to 40%, lowering above 40% and pausing anything over 15 clicks with zero sales.
ACOS vs TACOS comparison — checking if organic rank is growing or if ads are doing all the work. Flat TACOS after 60 days means ranking problem not bid problem.
Final deliverable includes full written audit report, restructured campaign map, negative keyword list ready to add day one, placement fix recommendations, 60 day optimization roadmap and KPI benchmark table covering CTR, CPC, CVR, ACOS, TACOS and ROAS targets by phase.
Target — ACOS from 50% plus to under 25% within 60 days.