Amazon Project Description
The Amazon project involved comprehensive account setup and performance optimization for sellers, with the primary objective of increasing product visibility, driving traffic, and boosting conversions. As a digital marketing expert, I provided end-to-end Amazon Seller Central management, including product listing creation and optimization, SEO, PPC ad campaigns, and A+ Content design.
Key responsibilities included:
Product Listing & Optimization: Created SEO-rich product titles, bullet points, and descriptions to improve search rankings and CTR.
Amazon SEO: Conducted keyword research to target high-converting search terms and improve organic visibility.
PPC Ads Management: Set up and optimized Sponsored Product and Sponsored Brand campaigns, using data-driven strategies to lower ACoS and increase ROI.
A+ Content Design: Designed enhanced brand content to increase engagement, educate buyers, and reduce bounce rates.
Storefront Development: Created a visually engaging and conversion-focused Amazon Brand Store.
Performance Monitoring: Tracked campaign performance through analytics tools, regularly adjusted bids, and refined ad copies based on insights.
Account Management: Ensured listing compliance, managed customer feedback, and provided weekly performance reports.
The result was a significant uplift in sales, enhanced product ranking, and a stronger brand presence on the Amazon marketplace. This project catered to small businesses, new sellers, and wholesale clients aiming for long-term success on Amazon.