Advise global technology players (Cisco, Microsoft, SAP, Intel, among several others) on optimizing product marketing, customer acquisition and channel ecosystem strategies for the SOHO, SMB (small and medium business) and enterprise markets. Areas of expertise include new market sizing and entry, product feature design, pricing, voice of customer insights, buying journey, customer segmentation, look-alike predictive models, buyer personas, distribution channels ecosystem planning and upskilling, and commercial due diligence. Have delivered insights on COVID-19 impact on buyer behavior and needs to multiple audiences within 6+ leading global technology players. Blend insights from quantitative surveys, machine learning, focus groups, in-depth interviews (IDIs), conjoint and econometric models, and social media analytics to develop growth and business transformation strategies.