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Skills

  • Content Development
  • Analytics
  • Brand Positioning Strategies
  • Business to Business (B2B) Marketing
  • Channel Strategy Development
  • Customer Acquisition Strategies
  • Interviewing
  • Machine Learning
  • Marketing
  • Marketing Strategy
  • Modeling
  • Research
  • Sales Presentations
  • Strategy Development

Services

  • B2B marketing strategist, researcher

    $100/hr Starting at $5,000 Ongoing

    Dedicated Resource

    Advise global technology players (Cisco, Microsoft, SAP, Intel, among several others) on optimizing product marketing, customer acquisition and channel ecosystem strategies for the SOHO, SMB (small and...

    AnalyticsBusiness to Business (B2B) MarketingContent DevelopmentMachine LearningMarketing

About

Always have a compelling answer for "so what?"

In 20+ years of technology marketing consulting, I have learned that generating business success requires a balanced mix of entrepreneurial risk taking, analytics-driven insights, human stories, empathy, and a compelling answer to the “so what?” question. Along the way I have helped global and startup technology brands enter new markets, transform to XaaS models, and develop lasting relationships with their customers.

Key accomplishments:

• Co-developed a 3-person startup into an 80+ employee consultancy, contributing over $25 million in direct and indirect revenue during my tenure.
• Advised 50+ IT leaders and startups (such as Cisco, Microsoft, Intel, ConnectWise, SAP, Spectrum, Dell, Kaspersky) on product marketing, customer acquisition, and distribution ecosystem challenges.
• Developed and commercialized 6+ data-driven, subscription-based customer insights and acquisition services; built and mentored business analyst and data scientist service delivery teams.

Areas of expertise include:

• Generating sales growth for my company and our clients.
• Leading business development and delivery of complex projects with a global analyst and sales team.
• Thought leadership and entrepreneurial product innovation.
• Advanced analytics, machine learning, and qualitative insights driven marketing strategy.

Work Terms

Flexible and negotiable