For years I have been working on solutions for Brands and Brand Identities, as you can see in my portfolio.
Please have a look at my portfolio in here or Behance.
All the projects I develop follow a methodological basis so that it is strategically thought out
through these 3 steps:
1_ Research: After identifying the essence of the brand, it is necessary to understand the market that is inserted and analyze its target audience, also researching what has already been done by the competition in order to create the best solution to highlight the brand in its niche.
2_ Positioning: In this second phase, the positioning strategy is developed based on personality and humanization studies of the brand, which will guide all forms of brand expression.
3_ Visual Expression: It is at this stage that we will apply the entire study and strategy previously developed for the creation of the logo and the entire visual identity system, so that everything is connected to a strong and coherent pattern, the visual identity system includes in addition to the symbol , all colors, typography and patterns that will be used in the brand.
I am online daily, I keep communication channels open. My responses are quick and thoughtful.