Your company logo and corporate identity – your brand – are the primary visual and emotional tools used to connect with your target prospects. It should not only identify the products and services of your company, but also differentiate it from your competitors. It is used to clearly convey the company’s purpose and values, confirming its credibility.
The brand is the personification of the company. It’s the foundational piece in your marketing communication, so it needs to be carefully developed.
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