Brochure design is the process of creating a visually appealing and informative printed or digital booklet used to communicate a company’s brand, products, services, or events. It typically includes a combination of compelling text, striking imagery, and thoughtful layout to capture the reader’s attention and convey key messages clearly. Effective brochure design balances aesthetic elements with readability, using consistent colors, fonts, and graphic elements that align with the organization’s identity. Brochures come in various formats—bi-fold, tri-fold, z-fold, and more—depending on the purpose and amount of content. A well-designed brochure serves both as a marketing tool and a brand ambassador, guiding readers through a story and encouraging them to take action.