Benefits Of Having A Business Card
1.Swapping contact information digitally is impersonal.Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
2. Creative business cards get shared -- continuing to market for you.A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
3. Business cards show you are prepared.Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.
How do you feel about business cards -- do you still use them and see them sticking around for a long time? Share your thoughts in the comments section below.