With business intelligence, you can analyze data and transform this information into insights to help you make data-driven decisions. This would essentially show you how things happened in your business and the steps you can take to improve future performance. 

For example, by analyzing sales representatives' performance over time, you would gain insights into how to improve their performance, and competitiveness, and help them meet their sales quotas faster. 

So, business intelligence reporting enables you to recognize valuable data, analyze it, and make it more understandable so that you can act on the insights to optimize your business processes. 

Why Is Business Intelligence Reporting Important? 

There are several benefits a business would gain from BI reporting. While the main goal is to analyze data and develop actionable insights from the reports comprehensively, there are other crucial advantages that you would gain.

Here are some of the benefits of BI Reporting:

1. Efficiency in Utilizing Data

2. Real-time Data Analysis
3. Increase Work-Flow Speed

4. Customer Analysis 

5. Improved Data Quality