I have a proven track record of successful PPC campaigns and experience in managing small & medium sized budgets, with commitment to my job and a true passion for online marketing. -4+ years experience in a PPC role. I also have experience of 3rd party tools like Market Samurai, Longtrail Pro, Spyfu and Semrush for keywords research & Competitive analysis. I also have experience of Facebook, Twitter & Linkedin B2B campaigns. -Strategically manage paid search (PPC) program to drive profitable incremental revenue growth -Oversee assigned campaign budget and provides recommendation for reallocation -Optimize PPC campaigns towards strategic goals on a daily basis through bid and targeting adjustments -Design and execute analytically sound marketing tests (A/B or multivariate); drive click-through rate and conversion rate improvements across PPC campaigns -Perform analysis on website traffic from PPC sources, identify important data points, generate actionable insights and provide recommendations for improvement -Periodically conduct competitive analysis to be aware of industry landscape -Stay current with SEM and digital marketing trends, understand implications