As your content manager, my role is to develop a consistent brand identity for the company and establish its online presence. My job involves overseeing marketing strategies to engage the customers and ensure that they have a positive view of the company and its products and/or services. I use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness. My responsibilities could include writing and managing a content team, therefore creativity and leadership skills are essential to this role. My degree in English and digital marketing makes me perfect for this role, not to mention my years of experience in diverse industries.