Conversion Rate Optimization (CRO)
Conversion Rate Optimization is the process of systematically increasing the percentage of website visitors who complete a desired action—whether that’s filling out a form, making a purchase, or engaging with content. My objective in this domain is to eliminate friction in the user journey, enhance UX, and ultimately increase ROI.
Methodologies
I utilize both quantitative data (e.g., analytics, traffic patterns) and qualitative insights (e.g., session recordings, surveys) to hypothesize and validate changes.
Tools & Technologies
Google Optimize / VWO / Optimizely
Hotjar / Crazy Egg / Microsoft Clarity
Google Tag Manager
Data Studio / Looker for visualization
Case Examples & Outcomes
In one recent engagement, I helped an e-commerce brand lift their conversion rate from 1.2% to 2.6% over four months. This was achieved through a series of form simplification, improved mobile responsiveness, and clearer CTAs.
Another example involved optimizing a lead-gen funnel for a B2B SaaS client, where we reduced bounce rates by 40% and increased MQLs by 70%.