Nothing inspires confidence in a business like a professional display of craftsmanship, accuracy, and attention to detail. That goes especially for your website. The content on your site is how prospective clients and customers get their first impression of your business. And first impressions, as we all know, matter immensely. It’s nearly impossible for us to catch all the errors and find all the problems in what we have written ourselves. The problem is we tend to read what we think we’ve written – rather than what is actually on the page or screen. Even professional writers and best-selling authors need professional copy-editing services. A skilled copy editor can not only save you from embarrassing, and maybe costly, grammatical blunders. But one of these writing doctors can also ensure the health and strength of your website content (or of any written communication, really) that it would otherwise lack. Or look at it this way. Using a good copy editor is a little like having home owner’s insurance. You may never really need it, but the financial risk is too great to take the chance of not having it . . .