"There isn't any significant difference between the brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines…the manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit."
Words from the greatest salesman to walk the earth, David Ogilvy.
He was right.
Without a personality, a story, and a point of view, you might as well be margarine.
SO HOW DO YOU DO IT?
We follow the "rules"
We add in a dash of personality
We focus on the customer
We go where our customers live
We never lie, we never obfuscate
DOES THIS WORKS?
Damn right it does.
It's the only thing that ever has.
Ignore the rules and you’ll get a few suckers to pay.
But when that well runs dry, you're sunk.
Let's be like Mr. Ogilvy.
Let's write the words that inspire and delight, and let's sell the shit out of your products.
This can take any form.
Sales Letters
Landing Pages
E-Mails & Newsletters
Booklet
Ads
Video Scripts
Pitches & decks
Best,
Olivia.