What's Included: 

1. Campaign Strategy and Planning:

   • Research and understanding of your target audience, industry, and competitors.

   • Defining campaign objectives and goals.

   • Developing a campaign strategy, including ad placements, targeting options, and budget allocation.

2. Ad Creative Development:

   • Designing and creating ad graphics or videos.

   • Crafting compelling ad copy and headlines.

   • Ensuring ad content aligns with the campaign objectives and resonates with the target audience.

3. Ad Campaign Setup:

   • Creating and setting up ad accounts on advertising platforms (e.g., Google Ads, Facebook Ads, etc.).

   • Configuring targeting options, such as demographics, interests, and geographic locations.

   • Setting up ad groups and ad placements.

4. Keyword Research (for search-based ads):

   • Identifying relevant keywords for search engine advertising.

   • Managing and optimizing keyword lists to improve ad visibility and relevance.

5. Budget Management:

   • Allocating and managing the ad budget to maximize ROI.

   • Adjusting bids and budgets based on performance data.

6. Ad Testing and Optimization:

   • A/B testing different ad creatives and copy to identify top performers.

   • Monitoring and optimizing ads for better click-through rates (CTR) and conversion rates.

   • Adjusting targeting parameters to reach the most relevant audience.

7. Conversion Tracking and Analytics:

   • Implementing tracking pixels or codes to measure conversions and website actions.

   • Analyzing campaign performance data and generating regular reports.

   • Providing insights and recommendations based on the data.

8. Bid Management:

   • Adjusting bid amounts based on competition and ad performance.

   • Implementing bidding strategies to achieve campaign objectives.

9. Landing Page Recommendations:

   • Providing suggestions for optimizing landing pages to improve conversion rates.

   • A/B testing landing page variations for better performance.

10. Monitoring and Maintenance:

    • Regularly monitoring campaign performance and making necessary adjustments.

    • Staying up-to-date with platform updates and changes.

11. Communication and Reporting:

    • Regular communication with the client to discuss campaign progress, results, and strategy.

    • Providing detailed performance reports and insights.