Data-driven conversion rate optimisation (CRO) is a process that involves analysing data and using insights to improve the performance of a website, mobile app, or other digital product. The goal of CRO is to increase the percentage of website visitors or app users who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

The data used in CRO can come from a variety of sources, including website analytics tools, user feedback surveys, A/B testing experiments, and heat mapping software. By analysing this data, we can identify potential areas of improvement in the user experience, such as confusing navigation, slow loading times, or poorly designed forms.

Once these issues are identified, we can develop hypothesis to address them, such as redesigning the website layout, streamlining the checkout process, or changing the wording on a call-to-action button.

By using data to guide decision-making and testing different strategies, data-driven CRO can help businesses improve their website or app performance, increase conversions, and ultimately drive more revenue