Discovery & Briefing — I begin by understanding your brand, target audience, campaign goal (awareness, engagement, conversion), preferred style/tone, brand colours/fonts, and required deliverables (number of posts, platforms, formats).
Concept & Layouts — I produce initial layout options (visual style, image + text treatment, grid/carousel concept) for your review.
Design Execution — I develop the chosen concept into full-fidelity visuals, ensuring clarity, readability, brand alignment and platform optimisation (size/crop for Instagram feed, stories; Facebook banner; LinkedIn post, etc.).
Responsive Variants & Adaptation — I provide versions adapted for different platforms if required (square, portrait, story, landscape) and ensure the design works on mobile and desktop.
Final Deliverables — You’ll receive high-quality export files (PNG, JPG; possibly layered PSD/AI if requested) with correct resolutions, web-optimised sizes, and optionally a simple usage guideline (font names, colour codes, spacing).
Revisions & Support — I include [e.g., 2] rounds of revisions for refinement based on your feedback; and I remain available for minor tweaks in the immediate period after delivery to ensure the graphics upload well and look clean.