Many nonprofits are active across social media, email, websites, and digital campaigns, but those efforts often grow organically over time. The result is a lot of activity without a clear strategy tying everything together. I help organizations step back, evaluate what is working, and build a digital communications strategy that supports their mission and goals.
With more than 15 years of experience leading digital programs for national nonprofits and advocacy organizations, I work with teams to turn complex missions into clear digital plans that reach the right audiences and move people to action.
A typical engagement starts with a review of your current digital ecosystem. This can include social media channels, email programs, websites, advocacy tools, analytics, and internal workflows. I look at how these channels connect to your broader communications and organizational goals, and identify gaps or missed opportunities.
From there, I develop a practical strategy that your team can implement. This often includes:
• Audience and stakeholder analysis
• Clear messaging and content priorities
• Social media strategy and channel roles
• Email engagement and supporter journeys
• Digital advocacy and campaign planning
• Content planning frameworks and editorial calendars
• Governance and workflow recommendations
• Measurement and reporting frameworks
My approach focuses on building systems that help organizations scale their work over time. That may mean clarifying roles between teams, creating repeatable campaign structures, or establishing metrics that help leadership understand what is working.
The final deliverable is a written strategy and implementation roadmap tailored to your organization’s capacity and priorities. I also offer follow-up support to help teams roll out the plan, train staff, or adapt the strategy for upcoming campaigns.
This service works well for organizations preparing for a major campaign, launching a new communications initiative, or looking to strengthen their digital presence and supporter engagement.