BANK OF THE PHILIPPINE ISLANDS
DIGITAL MARKETING DEPARTMENT
December 2014 - July 2015
• Assists in the implementation of digital marketing strategies.
• Assists in the performance of monitoring, research and analysis of relevant information about the bank’s online community, the bank’s current and potential clients, internal factors that influence their online behavior as well as the competitive environment in the digital space.
• Assists in coordination with other internal groups and outside agencies.
• Prepares monthly segment MIS, A&P budget tracking and other reports needed by the unit in the discharge of its function less