I'm a Performance Marketing and Paid Media specialist. I help businesses achieve their goals through specialized marketing strategies and activations. I manage and consult on all things digital marketing from planning and strategy all the way through campaign building, campaign management and reporting.
I bring over 13 years' experience across all performance media channels, specializing in Paid Search. I've a proven track record creating cost-effective and results-oriented digital campaigns for Fortune 500’s with respect to incremental ROI and organizational objectives.
My strengths, specialties and certifications:
- SEM/PPC: Google Ads, Microsoft Ads, SA360
- Programmatic, CTV, and Video: YouTube, theTradeDesk, DV360
- Display: GDN, Newsletters, Direct buys
- Shopping: Google/MSFT Merchant Center, Feedonomics
- Paid Social: Facebook Ad Manager, TikTok Ads
- Data Analytics: Google Analytics, Looker