My social media effort begins with a brief about your product/service. Your long and short term marketing strategies and the need for social media (This is the WHY). What do you want to achieve through social media. Visibility on your campaign. Finally your target audience and some sample content form competitors etc... I have 15 years experience in digital marketing, working for multinational companies and for small start-ups. I also run a startup of my own; an experiential travel company. I can help you with strategising, planning, executing and managing your social media. Here are broad categories of Social Media Efforts 1. Social media strategy (Includes TA mapping, engagement and call to action) 2. Planning Social media content strategy 3. Writing content with detailed #Hashtags etc... 4. Managing social media accounts - Instagram - Facebook - Pintrest - Youtube 5. Minor design for social media campaigns editing images, design and content specific to the social media and also to the campaign 6. Ad campaigns on Instagram and Facebook with goal based targets - Designing the campaigns - Launching and tracking campaign - Optimising campaign