I am a digital marketing specialist who would help you creating, editing and distributing your content to achieve the desired number of conversions needed. I do have experience in the pharmaceutical industry for almost 9 years which can help me if you are in a related field. My main frame work depends on understanding your marketing needs and what are you expecting from a successful marketing campaign, based on that I start putting a marketing plan for a specified period of time. The marketing plan would include detailed overview about content publishing ( including Dates , Type of content published and the desired outcome ) . This includes various digital marketing channels which we can use in the campaign and , of course, a detailed analysis of the results after each stage.