Objectives
Boost organic visibility for IndianHomeo in the competitive homeopathy and healthcare space.
Drive qualified traffic to the site from across India, with a focus on metro cities.
Improve keyword rankings for high-conversion treatments and services.
Enhance user experience and mobile performance for better engagement.
Key SEO Activities Performed
Website Audit & Optimization
Identified on-page issues including metadata, header tags, broken links.
Improved site structure for crawlability and indexability.
Enhanced page speed and mobile responsiveness.
Keyword Research & Mapping
On-page SEO Improvements
Optimized titles, meta descriptions, alt tags, and internal linking.
Improved content quality with keyword-rich headers and CTAs.
Content Strategy & Blogging
Technical SEO Fixes
Implemented schema markup for better appearance in SERPs.
Fixed crawl errors, canonical issues, and sitemap submissions.
Local SEO & Listings
Link Building Campaigns
Built high-quality backlinks through guest posts, citations, and PR outreach.
Improved domain authority from 14 to 28 over the course of the year.
Analytics & Reporting
Monthly reporting on traffic, keyword movement, and conversions.
Used Google Analytics and Search Console insights to guide strategy.
Results & Achievements
300%+ increase in organic traffic year-over-year.
Ranked in top 3 positions for 25+ high-intent keywords.
50% lower bounce rate and longer average session duration.
Significant growth in appointment bookings via organic search.
Strengthened brand presence across major cities in India.
Client Collaboration & Support
Regular strategy calls and performance reviews.
Fast execution of technical updates with client’s developer team.
Adaptive content planning based on seasonality and patient trends.