Search Engine Optimization (SEO): This involves optimizing a website to rank higher on search engine results pages, which can help drive more organic traffic to the website.

Pay-Per-Click (PPC) Advertising: This involves running targeted ads on search engines or social media platforms, with the advertiser paying only when someone clicks on the ad.

Social Media Marketing: This involves managing a company's social media accounts and creating content that engages followers and builds brand awareness.

Content Marketing: This involves creating and sharing valuable content such as blog posts, articles, videos, and infographics to attract and retain a clearly defined audience.

Email Marketing: This involves using email to communicate with customers and prospects, and can include newsletters, promotional emails, and transactional emails.

Conversion Rate Optimization (CRO): This involves analyzing a website's design, user experience, and messaging to improve the likelihood that visitors will take a desired action, such as making a purchase or filling out a form.

Analytics and Reporting: This involves tracking and analyzing data from various digital marketing channels to measure performance and make data-driven decisions.

Digital Strategy and Consultation: This involves working with a company to develop a comprehensive digital marketing strategy that aligns with its business goals and objectives.

Mobile Marketing: This involves targeting customers on mobile devices, through tactics such as mobile advertising and app development.

Video Marketing: This involves creating and sharing video content to promote a brand or product, and can include tactics such as video ads, explainer videos, and social media videos.