. Full profile here: https://www.linkedin.com/in/miguel-santos-pereira/ . Actively involved in the marketing strategy of my clients, I am required to keep track of the performance of their online marketing campaigns, including developing keyword strategies & account/campaign structure, writing ad copies, testing different creatives, optimizing ads to maximize impressions, clicks, CTR, conversions and especially ROAS and regular reporting for ad-hoc and periodic analysis; . Digital Marketing Campaigns Management tools: Google Adwords, Google Analytics, Google Search Console, Google DoubleClick Campaign Manager (Search advertising, Display advertising, Email via GSP, Youtube, SAPO), Google Data Studio, Bing Ads, Instagram and Facebook, for clients such as NOS, Sport Zone, Continente, Cofidis, Dr. Well's, Deeply, Berg Outdoor, Accor Hotels, Zippy, MO (former Modalfa) and Solinca; . Currently working at Ecselis, the digital performance marketing unit within the Havas Media group; . Social media marketing, Paid Social, Email Marketing, Affiliate Marketing, SEO, SEA, SEM and CRO; . Google Adwords certified: Fundamentals, Shopping, Mobile and Advanced Search; Google Analytics certified; . 100% Programmatic Advertising Elite certified (diploma: https://goo.gl/ivt2tz). 100% Programmatic is an internal certification program on Programmatic Advertising, made of 3 progressive levels (Level 1 - Fundamentals; Level 2 - Advanced and Level 3 - Elite) that provides mastery (through knowledge), autonomy (through hands-on activities) and keys to purpose (through in-house Havas analysis), via a proprietary online learning platform called Havas University. After passing both the Fundamentals and Advanced level courses, I became certified on the last and invitation-only level: Elite.