I write email and lifecycle copy for e-commerce and DTC brands that already have traffic but aren’t converting it into sales. This includes welcome flows, abandoned cart sequences, browse abandon emails, winback campaigns, and product page copy — written to remove customer hesitation, not just describe a product.
Before writing anything, I identify three things: what’s stopping the customer from buying right now, what belief they need to feel safe saying yes, and where the current copy is quietly building doubt instead of trust. This diagnostic approach is what separates conversion copy from copy that just sounds nice.
Services included:
• Welcome flow copywriting (3-5 email sequences)
• Abandoned cart and browse abandon email sequences
• Winback and re-engagement campaigns
• Product page copy focused on removing purchase hesitation
• Subject lines and preview text built to earn opens and clicks
• Social media captions and hook-driven copy for brand consistency across platforms
I work from client briefs, brand voice guidelines, and existing site copy to make sure every email sounds like it came from the brand itself — not a generic template. I also run ongoing A/B tests on my own content to stay sharp on what formats and hooks actually earn attention, not just what looks polished.
Deliverables are provided in organized documents ready for upload into Klaviyo or your ESP of choice, with subject line variants included for A/B testing where relevant.
If you’re an e-commerce brand with underperforming email flows or product copy, I’d like to see where the drop-off is happening and tell you honestly whether I can fix it.