The copy strategist for emerging e-commerce brands who are ready to be taken seriously.

Most copywriters write a bit of everything. I write one thing — copy that converts — and I test relentlessly to prove it works before I ever pitch it to a client.

I’m a direct response copywriter specializing in e-commerce and lifecycle copy: welcome flows, abandoned cart sequences, browse abandon, winback, and product page copy that removes hesitation instead of adding decoration. I also write hook-driven social copy and captions for brands that need their voice to feel consistent across every platform, not just polished on the website and generic everywhere else.

Before I write anything, I ask three questions: what’s stopping the customer from buying right now, what belief do they need to feel safe saying yes, and what is the current copy doing that’s quietly building doubt instead of trust.

I run my own testing ground on Instagram — A/B testing hooks, formats, and copy against each other to see what actually earns attention rather than what just looks good. That’s not theory for me. It’s a daily habit, and it’s the same discipline I bring to every client project: pitch, test, learn, refine.

I’m early in my client history and I won’t pretend otherwise — but that also means I’m not coasting on old wins. Every project gets full attention, fast turnaround, and a copywriter who still has something to prove.

If you’re an e-commerce or DTC brand that needs copy to actually convert — not just sound good — message me and tell me where your drop-off is happening.

Work Terms

Available Monday–Saturday, flexible across time zones to accommodate clients in the US, UK, Australia, and beyond. Typical response time within 12–24 hours.

Payment: Fixed-price preferred for defined projects (e.g. flow copy, batch content); hourly available for ongoing or open-ended work. Milestone-based payment for larger projects.

Communication: Prefer written briefs upfront (brand voice guide, target audience, campaign goals) before starting. Comfortable with async communication via platform messaging; open to calls for kickoff or strategy discussions on longer engagements.

Revisions: One round of revisions included per deliverable unless otherwise agreed in the project scope.