Electronic commerce is a way of doing business over large electronic networks such as the Internet. Also called e-commerce, electronic commerce greatly facilitates transactions between companies and consumers (B2C), between one company and another (B2B), and between individual consumers (C2C). This makes ecommerce very attractive to entrepreneurs and retailers in India, and the relative ease of getting started and setting up operations of an ecommerce business means we’re seeing the birth of new ecommerce websites every day. But running a successful ecommerce business isn’t just about having a great idea and being at the right place at the right time. Yes, those things matter too, but without hard and focused work, and a thorough business plan, it’s hard to get the business off the ground.