The first step in ecommerce development is figuring out what you’re going to sell. What excites you?
Building an online store around your passions translates into a business you'll enjoy running. Whether you're into boutique guitar effects pedals, fishing lures, or high-end watches, finding your niche doesn't have to go any further from what you already know.
Several types of ecommerce business models exist, but the 2 main categories are business to business (B2B) and business to consumer (B2C). Knowing the difference — and knowing where your ecommerce business falls — is important.
One advantage of starting an online business in an area you’re familiar with is that you already know your audience, as you're a part of it. But even if you already know your customers, doing a bit of work to understand them better is beneficial for any ecommerce business.
Don't fall into cliches or name your business something that's too close to your competitors. You need to stand out. A unique name will distinguish yourself from everyone else inhabiting the same market space.