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Email and Direct Mail Marketing

$100/hr Starting at $500

  • Customized Email Marketing Campaigns: Designing and executing targeted email campaigns tailored to specific audience segments, including promotional, informational, and nurturing campaigns.
  • Direct Mail Campaign Design and Execution: Creating innovative direct mail strategies, including design, content creation, printing, distribution, and tracking.
  • List Management and Segmentation: Managing and segmenting email and direct mail lists to target specific demographics, behaviors, or customer journey stages, thereby increasing campaign effectiveness.
  • Automated Email Marketing Systems: Setting up and managing automated email marketing systems for drip campaigns, transactional emails, and trigger-based communications.
  • A/B Testing and Optimization: Conducting A/B tests on various elements of email and direct mail campaigns, such as subject lines, content, layout, and call-to-action, to optimize for higher engagement and conversion rates.
  • Personalization and Dynamic Content: Implementing personalization strategies in emails and direct mail, using dynamic content to cater to individual recipient preferences and behaviors.
  • Analytics and Performance Reporting: Tracking key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and ROI, and providing detailed reports to guide future campaigns.
  • Compliance and Best Practices: Ensuring compliance with email marketing regulations (like CAN-SPAM Act, GDPR) and direct mail regulations, while also following industry best practices for maximum effectiveness.
  • Creative Content Development: Crafting compelling content and creative for email and direct mail, including copywriting, visual design, and multimedia elements.
  • Integrated Marketing Campaigns: Integrating email and direct mail strategies with other marketing channels for a cohesive and unified marketing approach.
  • Email Platform Management: Expertise in managing various email marketing platforms (like Mailchimp, Constant Contact, HubSpot) for campaign execution, monitoring, and optimization.
  • Lifecycle Email Marketing: Developing email marketing strategies for different stages of the customer lifecycle – from acquisition to retention and loyalty building.
  • Survey and Feedback Collection: Utilizing email and direct mail to gather customer feedback, conduct surveys, and engage in market research activities.
  • Re-engagement and Win-Back Campaigns: Creating strategies to re-engage inactive subscribers or previous customers through targeted email and direct mail campaigns.
  • Cross-Promotional and Partnership Marketing: Developing and executing email and direct mail campaigns in partnership with other brands or businesses for mutual benefit and increased reach.

About

$100/hr Ongoing

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  • Customized Email Marketing Campaigns: Designing and executing targeted email campaigns tailored to specific audience segments, including promotional, informational, and nurturing campaigns.
  • Direct Mail Campaign Design and Execution: Creating innovative direct mail strategies, including design, content creation, printing, distribution, and tracking.
  • List Management and Segmentation: Managing and segmenting email and direct mail lists to target specific demographics, behaviors, or customer journey stages, thereby increasing campaign effectiveness.
  • Automated Email Marketing Systems: Setting up and managing automated email marketing systems for drip campaigns, transactional emails, and trigger-based communications.
  • A/B Testing and Optimization: Conducting A/B tests on various elements of email and direct mail campaigns, such as subject lines, content, layout, and call-to-action, to optimize for higher engagement and conversion rates.
  • Personalization and Dynamic Content: Implementing personalization strategies in emails and direct mail, using dynamic content to cater to individual recipient preferences and behaviors.
  • Analytics and Performance Reporting: Tracking key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and ROI, and providing detailed reports to guide future campaigns.
  • Compliance and Best Practices: Ensuring compliance with email marketing regulations (like CAN-SPAM Act, GDPR) and direct mail regulations, while also following industry best practices for maximum effectiveness.
  • Creative Content Development: Crafting compelling content and creative for email and direct mail, including copywriting, visual design, and multimedia elements.
  • Integrated Marketing Campaigns: Integrating email and direct mail strategies with other marketing channels for a cohesive and unified marketing approach.
  • Email Platform Management: Expertise in managing various email marketing platforms (like Mailchimp, Constant Contact, HubSpot) for campaign execution, monitoring, and optimization.
  • Lifecycle Email Marketing: Developing email marketing strategies for different stages of the customer lifecycle – from acquisition to retention and loyalty building.
  • Survey and Feedback Collection: Utilizing email and direct mail to gather customer feedback, conduct surveys, and engage in market research activities.
  • Re-engagement and Win-Back Campaigns: Creating strategies to re-engage inactive subscribers or previous customers through targeted email and direct mail campaigns.
  • Cross-Promotional and Partnership Marketing: Developing and executing email and direct mail campaigns in partnership with other brands or businesses for mutual benefit and increased reach.

Skills & Expertise

Content WritingCustomer ServiceDesignDirect Mail MarketingEmail MarketingEmail ServicesManagementMarketingReportsResearchVisual Basic

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