-Design and creating a customized email marketing campaigns to promote a product or service to your target audience. -Ensure marketing message is conveyed clearly and delivered properly to prospects. -Ensure messages are sent in proper form and template. -Proofread emails for clarity, grammar, and spelling. -Develop a personalization strategy. -Include specific graphics, incentives, and detailed descriptions. -Send messages to those who have opted in for messages. -Ensure messages are mobile-friendly. -Create database of emails for lead generation. -Follow up on interested respondents. -Purge non-deliverable email addresses and opt-outs. -Include persuasive 'call-to-actions' in advertisements and promotions. -Place orders for products. -Track and analyze direct and interactive marketing campaigns. -Use statistical analysis and reports to create campaigns. -Coordinate and monitor the maintenance, integrity, and security of several databases. -Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.