• Manage entire customer life-cycle, engagement, cross sell, retention mostly through Email Marketing,SMS and Push Notification. • Responsible to translate consumer needs and customer requirements into world-class competitive selling concepts and execute them. • Prepare Calendar and execute Manual, Triggered and Post Sale Newsletters, test, optimize regular and automated Newsletters according to the calendar. Check campaign performance regularly and plan to improve bottom line campaigns. • Responsible for predictive data segmentation for relevant product and improve email communication strategy. Increase the size of high-yield data buckets basis the propensity to purchase/renew. • Email Automation Used: Oracle Responsys, Cheetah Digital, Realmagnet, Adestra, Netcore, Mailchimp, SendPulse,Marketo,Email Express (Automation Tool) developed in house in Fareportal. • Managed E-Commerce website and create, execute comprehensive e-commerce marketing promotions. • Managed in-house developed CRM of audience and get integrated third party service providers for Email, Push Notification, SMS marketing. • Set up DKIM, SFP, DMARC and check IP reputation regularly. Manage IP reputation through proper content, follow Can-Spam law and personalization of Campaigns