What does it take to really exceed in the email marketing arena?
A little bit of everything. To be truly adept in email marketing you have to understand the exact nature of email, how to get in the inbox, how to create RESPONSIVE html design (everything is html now, text email is dead), the proper tools for the tasks, the best solution for each client whether it be Exact Target, custom PowerMTA solutions, an IronPort server, or simply ConstantContact or aWeber.
At Tom Becks Media we are email marketing experts, we deliver over 1M emails everyday for our clients, and we go in the inbox! We have relationships with every major product listed above and several "secret" ones that we can discuss with you at another time.
We also have direct knowledge as to what it takes to "season" ip's, how much email can be sent each and everyday to ATT, Comcast, Yahoo, Gmail, Aol and many many more providers. We have direct relationships with every major ISP in the business.
Now here is the Money! We know how to design "ACTION" emails, the ones that hit the inbox, make people look at them, open them, then follow the action items we created to make a successful email campaign.
My partner is right now, as I am typing, in Philly working on a $20M email campaing for Sony. This is what we know best. We have worked with Disney, Sony, L'Oreal and many other clients as the "email consulting firm" hired by their advertising agencies.
We are a boutique email agency, in other words we produce results for select clients and work directly with large advertising agencies as consultants. We have come to Guru to work directly with clients on any and all projects.
What's the hottest ticket in email marketing today? Video email! We are one of four agencies nationwide with the direct ability, skill, knowledge, and responsive email know how to get video to play in emails on every platform from Apple To Outlook and everything in
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