1. Create email marketing campaigns to promote products or services. 2. Ensure marketing message is conveyed clearly and delivered properly to prospects. 3. Ensure messages are sent in proper form and template. 4. Proofread emails for clarity, grammar, and spelling. 5. Develop a personalization strategy. 6. Ensure messages are mobile-friendly. 7. Create database of emails for lead generation. 8. Include persuasive 'call-to-actions' in advertisements and promotions.